Goal
The objective of this study would be to examine how “mom fans” affect the existing habits away from parasocial matchmaking ranging from fans and you will idols and also to get better understanding into the reasons hidden the fresh acquisition of idol dolls. On top of that, by the such as the skills and viewpoints away from male idol fans, the study seeks in order to expand the comprehension of partner conclusion and you may improve comprehension of the newest motives operating idol-toy practices.
Design/methodology/approach
Delivering idol-toy consumers since browse items, this research used textual research as well as pÃ¥ den här webbplatsen in-depth interview to understand more about fans’ motivations for buying idol dolls.
Findings
Idol toy requests try driven by the psychological accessory, particularly certainly mommy admirers just who seek to introduce a feeling of manage and continue maintaining a moms and dad–youngster relationship. Concurrently, to shop for idol dolls can also act as an effective disguise having girlfriend fans to full cover up the romantic fantasies about their idols. Also, idol dolls serve as semiotic identifiers, drawing including-inclined admirers and you can gaining people recognition. It must be listed you to male idol fans, who happen to be experienced deviant about male normative, face scrutiny in the women-dominated teams, trying to find after that proof of credibility.
Basic ramifications
This study promotes understanding the motivations trailing idol-doll instructions and will let marketers inside the catering toward psychological requires of fans, such as for instance mommy fans, of the making and you may business dolls one to resonate making use of their desired sense out-of connection.
Public effects
Because of the recognizing and you may emphasizing the positive areas of enthusiast items, this study results in the new ongoing procedure of de-demonization and you can normalization of fandom. In addition, this study and aims so you’re able to sign up to a complete wisdom of the battles and you can psychological requires of one’s Chinese younger age bracket.
Originality/value
This research examines the lower than-researched mother-lover group’s psychological requires and their reasons of purchasing idol-dolls. In addition it acknowledges the new distinctive line of perspectives and feel from men idol fans, getting an innovative new and you can unique advice with the idol-doll use.
step one Introduction
” tabindex=”0″> according to celebrities’ appearance were offered as a new mode getting Chinese admirers to share with you their good affection because of their precious idols, leading to the manufacture of a special Chinese fandom neighborhood. Towards Weibo (probably one of the most prominent social networking platforms in China), the online people having idol-doll-founders, buyers, and you may idol fans now has built-up more 460,000 supporters in fact it is highly female-ruled. About this system, it’s quite common for fans, who has got an enormous collection of idol dolls, to share adorable images and you can display the skills during the dressing up and you can implementing makeup on their “newborns.” Depending on the latest consumer report, one of many idol-toy people, the new blog post-2000 age bracket means the best proportion, reaching 43 %, followed by this new blog post-1995 generation ranking second, which have a proportion within 26 % (“2021 Cotton Doll Professionals Notion Declaration” 2021). Therefore, Age bracket Z, anybody, some one produced between the later 1990s and early 2010s (Priporas mais aussi al. 2020), definitely activates having idol-toy requests courtesy interactive social networking systems.
Regarding day and age out-of participatory fandom and lover economy, fans’ usage choices as well as their observed relationship with idols are subjects away from informative search. The way fans relate genuinely to superstars might have been recognized as parasocial interaction-the fresh new nonreciprocal, imaginary communication between admirers and you can news personae (Liebers and you can Schramm 2019; Yan and you will Yang 2021). Lately, admirers actively getting into the newest parasocial dating dream on an almost kinship that have idols, so long as they might handle, or at least possess an obvious amount of effect on its idols. Towards Chinese social network, there is certainly a pattern in which admirers, particularly females, consider by themselves just like the idols’ mothers, aunts, otherwise siblings. When you’re earlier research has commonly examined parasocial relationship based on heterosexual norms and you will fans’ close aspirations regarding the idols (i.e., “girlfriend/partner admirers” of idols), nothing could have been understood on the “mother admirers”,“Mother fans,” reference admirers (normally women fans) that are co-cultivating idols/celebs because their elder feminine loved ones. People say on their own because the mom of one’s idol and so are indulgent to help you idols, bringing them due to the fact sweet, innocent high school students who need their additional care (Yan and you can Yang 2021).
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